Sirius XM Radio Inc. Manager, Marketing Analytics in Washington, District Of Columbia
Manager, Marketing Analytics
District Of Columbia
Type of Position
Location: Washington, D.C. or New York, NY
Position Summary :
Evaluate business performance, provide daily & long-term acquisition outlook, communicate variance sources to management, and perform analysis to evaluate impact of marketing initiatives on outlook & historical performance.
Duties and Responsibilities:
Develop daily forecasting model for expected subscription sales for each business line
Create dynamic tools that provide visibility into forecast variance
By business line, by channel and by marketing communication
Summarize & communicate variance sources to management and engage in deep-dives as necessary to help the business take immediate action
Provide long-term outlook for each business line based on trends and clearly explain assumptions made
Partner with stakeholders to provide analytic support for operational and/or strategic initiatives
Assess impact of marketing initiatives on overall sales performance, examples: pricing change, addition of new communication, and other tactical changes
Evaluate cohort variables and impact on outlook from mix changes, examples: demographic, vehicle mix, etc.
Create data depository of all marketing initiatives so that it can be used as an input in forecasting using modeling tools
Lead ad-hoc analysis as requested
Bachelors in Science, MBA preferred
Majors in Business Administration, Finance, Economics, Statistics, Data Analytics, Mathematics, Computer Science or other quantitative field
4-8 years of experience in marketing or business analytics, management or financial consulting
Requirements and General Skills:
Ability to pay attention to detail and be organized
Ability to work independently and in a team environment
Good public speaking and presentation skills
Excellent written and verbal communication skills
Interpersonal skills and ability to interact and work with staff at all levels
Ability to project professionalism over the phone and in person
Ability to handle multiple tasks in a fast-paced environment
Commitment to "internal client" and customer service principles
Willingness to take initiative and to follow through on projects
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment
Must have legal right to work in the U.S
Excellent knowledge of Excel
Basic to Intermediate knowledge of SQL, or demonstrate ability to learn quickly & independently.
Knowledge of any statistical package strongly preferred
Familiarity with basic statistical concepts
Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access)
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
Company EEO Statement
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.