Job Information
AEM Inc Digital Marketing Manager in Springfield, Virginia
**[SUMMARY [The Digital Marketing Manager will be responsible for all aspects of our digital marketing campaigns, including social media.
[ESSENTIAL DUTIES and RESPONSIBILITIES[. Other duties may be assigned.]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}**
- Plan and execute all digital marketing, including SEO/SEM and display advertising campaigns.
- Design, build, and maintain our social media presence with the assistance of the social media specialist.
- Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Determine conversion points and optimize user funnels.
- Manage the CRM database and train staff on the proper usage of CRM.
- Manage website updates (plug-ins, landing page creation, blog posting, etc.).
- Collect, monitor, and analyze data using KPIs (Click-through rate, conversion rate, cost-per-lead, and cost-per-booked-move).
- Suggest ways to increase customer acquisition, demand generation, and revenue.
- Implement/manage marketing automation software and other tech stacks.
- Collaborate with agencies and other vendor partners.
**[SUPERVISORY RESPONSIBILITIES [This position has no supervisory responsibilities.
[QUALIFICATIONS [To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}]{calibri",sans-serif"=""}**
[Proven proficiency in customer relationship management (HubSpot preferred), database management, and Microsoft Office (Email, PowerPoint, Excel, and Word). Intermediate or higher-level skills ]{calibri",sans-serif"=""}