Sirius XM Radio Inc. Senior Manager, Product Marketing - Automatic Labs in San Francisco, California

Requisition ID


Job Title

Senior Manager, Product Marketing - Automatic Labs





Type of Position


Job Description

Location: San Francisco, CA

Position Summary:

As a product marketing Senior Manager, your primary responsibilities will be to position and help effectively communicate the value of connected vehicle services across all our communication channels to consumers.

You will be a liaison between product & design, operations and the marketing team, and collaborate closely with the business development team.

Duties and Responsibilities:

  • Synthesize technology concepts into simple and engaging positioning, messaging, and storytelling.

  • Identify prospective customer personas (B2C and B2B), their problems and how SiriusXM/Automatic's connected vehicle services can address those opportunities.

  • Use marketing research, segmentation, positioning, messaging, and marketing strategies to help the marketing team effectively communicate the benefits of our service to target customers across multiple distribution channels.

  • Convey the benefits to targeted customer personas in multiple mediums print, digital, video, audio through a variety of channels, web, in-app, point-of-sale print, in-person events.

  • Perform competitive research and ensure clear and compelling differentiation, and provide competitive input to product teams to drive product innovation.

  • Develop compelling product positioning for all SiriusXM Automatic's connected vehicle services based on a thorough understanding of customer requirements and personas, competitive positioning and market trends.

  • Lead and manage product launches and releases to ensure delivery of needed assets from all cross-functional areas for marketing.

  • Provide insight to ongoing enhancements of app design while keeping true to Automatic's brand identity.

Supervisory Responsibilities:

  • None.

Minimum Qualifications:

  • Bachelor's degree or equivalent, relevant experience; Master's degree preferred.

  • 5+ years of product marketing experience.

Requirements and General Skills:

  • Excellent written and verbal communication skills.

  • Willingness to take initiative and to follow through on projects.

  • Ability to deal with ambiguity and make decisions efficiently, even in the absence of perfect information.

  • Interpersonal skills and ability to interact and work with staff in different locations at all levels.

  • Creative writing ability.

  • Spelling, grammar, proofreading and editing skills.

  • Ability to operate at both strategic and tactical levels.

  • Ability to work independently and in a team environment.

  • Ability to pay attention to details and be organized.

  • Ability to project professionalism over the phone and in person.

  • Good public speaking and presentation skills.

  • Commitment to "internal client" and customer service principles.

  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

  • Must have legal right to work in the U.S.

Technical Skills :

  • Working knowledge of Adobe Creative Suite.

  • Some fluency in various design and prototyping tools, such as Sketch, InVision, and Zeplin.

  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Company EEO Statement

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.