Sirius XM Radio Inc. Senior Manager, Digital Product in New York, New York

Requisition ID


Job Title

Senior Manager, Digital Product


New York



Type of Position


Job Description

Location: New York, NY

Position Summary :

SiriusXM is looking for a Senior Digital Product Manager to join our digital team. This team member will work on the evolution of SiriusXM's digital properties with the goal of optimizing the customer experience by improving the ease at which a customer can conduct transactional functions online and reduce reliance on non-digital acquisition channels and increasing digital penetration. Transactions include; purchases, chat, FAQs/knowledgebase, payments, registration flows, navigating within an account management center reducing.

The Senior Digital Product Manager will be an integral part of the team charged with informing and evaluating the next generation of the digital experience for to drive innovation and improvements to help digital penetration and call deflection. This person will be responsible for collecting and utilizing requirements, data, and consumer insights to provide actionable product development recommendations for a team of UX designers, developers, and marketers.

The right candidate will have a strong product management background with a portfolio of successfully released improvements and features for companies with aggressive marketing objectives to drive digital penetration.

Duties and Responsibilities:

  • Gather requirements from stakeholders and create product requirements based on data-driven opportunities.

  • Define requirements in support of the key account management functions/areas supported by this position:

  • Purchases,

  • FAQs/Knowledgebase,

  • Payments,

  • Service Transfers,

  • Registration,

  • Text Optimization.

  • Work with cross-functional teams to identify business problems, and construct high-level product epics, features and user stories features.

  • Work with analytics and UX teams to aggressively test and optimize improved site account management flows/funnels.

  • Define new site functionality that leverages and integrates data and applications such as marketing automation, CRM, analytics and tracking systems.

  • Utilize a portfolio of customer insight tools including survey tools, usability tools, analytic platforms, testing tools.

  • Help shape business strategies through thoughtful data collection, insightful observations, and careful analysis.

  • Partner with other product managers/owners and key stakeholders to formulate, coordinate and evangelize product roadmaps and strategic plans.

  • Own development of success metrics (digital penetration, starts, through-put) to assess enhancements and track and communicate progress accordingly.

  • Proactively make recommendations based on where the initiatives are meeting, exceeding, or missing key performance indicators (KPIs).

  • Proactively manage and prioritize a backlog according to business value, complexity, and expectations.

  • Coordinate communication between developers, designers, and stakeholders regarding goals, requirements, and business needs.

  • Perform other special projects, as assigned.

    Supervisory Responsibilities:

  • None.

    Minimum Qualifications:

  • Bachelor's degree or equivalent, relevant experience.

  • 5-7 years of product management work experience.

  • Experience with digital optimization and testing, preferably on account management flows, improving digital penetration rates and reducing friction through complex flows and landing pages.

  • Experience defining requirements for complex login, registration and purchase flows across mobile and desktop devices, ideally for a paid subscription model or related ecommerce business.

  • Agile product development background with knowledge of Waterfall or other project management methodologies.

  • Digital product management experience with accountability for financial, customer, and other commonly understood industry benchmarks for success.

    Requirements and General Skills:

  • Mobile app optimization and understanding of mobile payment capabilities and limitations a plus.

  • Ability to communicate effectively and influence at all levels of the organization.

  • Active listener, superior written and verbal communication skills.

  • Outstanding multi-tasking ability and project management skills.

  • A deep passion to learn about the latest trends in digital technology.

  • Knowledgeable about digital marketing solutions and vendor landscape.

  • Customer-first orientation and strong passion for delivering quality tools, information and content in service to customer needs.

  • Ability to absorb complex, ambiguous requirements to rapidly organize them into structured requirements and user stories prioritized based on data and impact.

  • Must have legal right to work in the U.S.

    Technical Skills:

  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access, Visio).

  • Behavioral targeting and next-best action experience a plus (Pega).

  • Varied usability, qualitative and quantitative testing experience with knowledge of survey platforms, A/B and multivariate testing tools, Adobe Analytics, Google Analytics or similar analytics platform.

  • Experience with digital content management systems, prototyping and wire-framing tools, project management tools (JIRA, Aha!).

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Company EEO Statement

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.