Business Overview

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

IPG Mediabrands is seeking a Product Marketing Manager (PMM) passionate about storytelling and capable of translating complex topics into digestible language for various audiences. The PMM will lead marketing and communication efforts for our Search & Social Activation and Cross-Channel Reporting products. Responsibilities include managing go-to-market plans, creating marketing collateral, drafting and distributing communications, and overseeing project and stakeholder management tasks, among others.

The ideal candidate will possess proven product marketing experience, preferably in the media or advertising technology sectors. This position is an opportunity for someone eager to play a leading role in devising new and creative strategies to generate excitement about our Activation and Reporting solutions through content creation, messaging, events, and other tactics.

• Create and execute go-to-market strategies that drive adoption of IPG Mediabrands' Search & Social Activation and Cross-Channel Reporting products.
• Define product offerings, rollout, and messaging, in collaboration with Product Management and business stakeholders, based on market research and user feedback.
• Develop, organize, and maintain compelling marketing materials to promote product use by highlighting capabilities, benefits, and differentiators. Materials include one-sheets, case studies, FAQs, pitch slides, and newsletters.
• Communicate product updates to ensure current and potential users have the latest information on functionality, usage requirements, and available support materials.
• Understand the integration points of external technologies within our products and work with external partners to create a unified and compelling narrative that drives the adoption of both our products and the partners' technologies.
• Serve as a Subject Matter Expert and conduct webinars, demos, and workshops to educate client-facing teams on the products.
• Support product deployment with relevant onboarding documentation and workflows.
• Work with Corporate Communications and other internal stakeholders to ensure product messaging is seamlessly integrated into all aspects of business communication, including thought leadership, social media, new business support, and more.
• Manage project timelines and coordinate with both internal stakeholders and external partners.
• Conduct regular proofreading, editing, and copywriting.

• Bachelor's degree or equivalent experience.
• 3-5 years of professional experience in marketing, communications, advertising, or a similar role.
• Knowledge of the ad tech industry, topics, and trends.
• Excellent verbal and written communication skills.
• Strong project management skills, capable of handling multiple tasks simultaneously.
• Self-starter with a high level of initiative and a proactive approach; can anticipate team needs and act on them.
• Excellent interpersonal skills, able to communicate with senior leadership, clients, and peers.
• Ability to thrive amidst ambiguity.
• A creative and innovative approach to problem-solving.

• Experience working with global teams.
• Experience using activation platforms (e.g., Google Ads, Meta's Ads Manager).

DO NOT OVERWRITE BELOW

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .