Are you ready for what’s next?

Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Performance Marketing: Associate Media Manager

Primary purpose: The Associate Media Manager will be a subject matter expert on digital media best practices across a diversified channel mix. This role is responsible for planning, building, optimizing & reporting on campaigns for supported brands & paid media channels. The ideal candidate will have experience managing and optimizing digital marketing campaigns across multiple clients, with a focus on driving performance and ROI to meet the brand goals.

Key responsibilities:

• Responsible for executing, optimizing and managing performance-based campaigns across multiple paid media channels.

• Analyze campaign performance metrics, generate reports, and provide insights to inform actionable data-driven decisions and continuous optimization.

• Provide channel strategy input & recommendations that meet brand objectives & achieve media KPIs.

• Conduct in-depth keyword research, ad copy testing, and audience targeting to enhance campaign performance across all platforms.

• Meet with channel vendors to ensure we are up to date on platform best practices, new features & tests, and monitoring performance relative to our industry.

• Stay abreast industry best practices, trends, algorithm updates and emerging technologies to proactively apply new knowledge.

• Collaborate with cross-functional teams including digital marketing, analytics, creative, and sales to align paid media efforts with overall marketing objectives.

• Partner with our agencies and internal brand teams to translate creative strategies and vision into effective media plans.

• Prepare and deliver regular performance reports; highlighting trends and recommended optimizations across paid media channels.

• Set measurable goals that demonstrate expectations and ongoing improvement.

Qualifications & Requirements:

• Minimum of 3-5 years in advertising, media management, and/or media buying; experience in paid search, with hands-on executional experience in planning and running large-scale campaigns across Google, Bing and Meta (agency experience preferred).

• Up to date on paid media best practices.

• Experience designing, setting up and analyzing results for A/B tests.

• Strong analytical skills with ability to interpret data and draw actionable insights.

• Strong verbal and written communication.

• Detailed oriented, organized and ability to multi-task.

• Creative thinking and problem-solving abilities.

• Google Ads and Microsoft Ads certifications are preferred but not required.

Next is Now!

We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

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#Brunswick Corporation

Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.