Sirius XM Radio Inc. Senior Manager, Digital Marketing in Irving, Texas

Requisition ID


Job Title

Senior Manager, Digital Marketing





Type of Position


Job Description

Location: Irving, TX

Position Summary:

The Senior Manager, Digital Marketing will play a critical role in the marketing department. Specifically, this individual will be responsible for managing the development and launch of all digital campaigns across marketing lifecycles for multiple brands.

Duties and Responsibilities:

  • Manage workload and priorities for external development vendors.

  • Provide detailed project requirements and creative assets to external development vendors for all lifecycle initiatives.

  • Build heavily personalized and dynamic email campaigns in Salesforce Marketing Cloud.

  • Configure all components of a campaign within Salesforce Marketing Cloud, including data filters, data extensions, templates, emails and automations.

  • Perform rigorous testing on all campaigns to ensure 100% accuracy of internal and external work.

  • Report on campaign performance and monitor for campaign issues.

  • Manage all aspects of marketing platforms.

  • Continuously troubleshoot issues, identify process improvements, and strive for efficiency and automation wherever possible.

  • Lead the technical architecture design on all new initiatives.

Supervisory Responsibilities:

  • None.

Minimum Qualifications:

  • Bachelor's degree or equivalent, relevant experience.

  • Minimum of 5+ years of email marketing experience.

Requirements and General Skills:

  • Experience managing external vendors.

  • Knowledge of email best practices including subject lines, messaging, list management, deliverability and CAN-SPAM/anti-spam laws.

  • Experience with email, direct mail, push and SMS channels.

  • Detail oriented and strong communicator; ability to build relationships and manage projects.

  • Excellent written and verbal communication skills.

  • Ability to work independently and in a team environment.

  • Ability to pay attention to details and be organized.

  • Ability to project professionalism over the phone and in person.

  • Ability to handle multiple tasks in a fast-paced environment.

  • Willingness to take initiative and to follow through on projects.

  • Spelling, grammar, proofreading and editing skills.

  • Must have legal right to work in the U.S.

Technical Skills:

  • Experience using Salesforce Marketing Cloud (ExactTarget) or similar enterprise level ESP.

  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

  • Familiarity with email rendering tools (Litmus, Email on Acid, Return Path, etc.).

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Company EEO Statement

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.