Job Information
Publicis Groupe SEM Strategist (Remote) in Irving, Texas
Company Description
Job Description
Our SEM Strategist will partner with Account Leads, Technical Teams, Director of Campaign Operations, and other internal stakeholders to develop and deliver innovative paid search strategies and optimization that drive performance for our clients.
You will work with brand-name automotive OEMS and dealer groups who demand – and recognize – excellence. Strong candidates will have a passion for working within Google Ads, excel, and other tools and platforms to efficiently execute and manage paid search. We are seeking a candidate with a proven track record of building, analyzing, and optimizing Google search ad campaigns for performance and fulfillment metrics based on data to drive optimal decision making. You will need to have the drive to work independently and the communication skills to work as part of a thriving team.
Responsibilities
Responsible for building search and other digital based campaigns while looking for ways to scale operational processes across multiple products and clients
Understand & implement optimization tactics as they related to client/program goals and performance metrics
Collaborate closely with technical teams to ensure optimal solution delivery and campaign strategy for digital products
Ensure timely product launches and ongoing optimization strategies and communicate with internal stakeholders
Provide feedback to Director of Campaign Operations for the digital product team and manage development status, issues, and escalations
Work and prioritize within timelines; coordinate work-steams across teams and channels
Effectively communicate both verbally and in writing with both internal and external stakeholders
Coordinating and communicating with internal team to field questions and requests from our external clients
Stay current with Google new features and best practices
Qualifications:
1-3 years in experience working in Paid Search
Google Ads Search certification is required
Social advertising experience is a plus
Proven track-record: past projects were you consistently successful (i.e., met the consumer's need, met business objectives, delivered on-time with no/few surprises)
Ability to grasp complex concepts and systems quickly, and express them in simple ways
Experience working within a task manager system is highly preferred
Deadline and detail oriented, with the ability to handle multi-faceted task lists
Superior critical thinking and quantitative analytical skills
Proficient in MS Excel, PowerPoint, and Word
Excellent verbal and written skills
High-energy, positive, team-first mentality
Additional things that will impress us:
Automotive marketing experience
A Google Analytics certification
You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
Bring ideas and thought leadership to the table
You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
You are comfortable working with 3rd party tracking platforms
Qualifications
Additional Information
About Epsilon
Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. Epsilon accelerates clients’ ability to harness the power of their first-party data to activate campaigns across channels and devices, with an unparalleled ability to prove outcomes. The company’s industry-leading technology connects advertisers with consumers to drive performance while respecting and protecting consumer privacy. Epsilon’s people-based identity graph allows brands, agencies and publishers to reach real people, not cookies or devices, across the open web. For more information, visit epsilon.com.
When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
Our Culture : https://www.epsilon.com/us/about-us/our-culture-epsilon
Life at Epsilon : https://www.epsilon.com/us/about-us/epic-blog
DE&I : https://www.epsilon.com/us/about-us/diversity-equity-inclusion
CSR : https://www.epsilon.com/us/about-us/corporate-social-responsibility
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas : Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
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