Sirius XM Radio Inc. Product Manager, Marketing in Irving, Texas

Requisition ID


Job Title

Product Manager, Marketing





Type of Position


Job Description

Location: Irving, TX or New York, NY

Position Summary:

This position is responsible for owning the execution of strategy, development of business requirements, planning and project management for key marketing initiatives across the business that require systems support. This person would be the primary liaison between marketing and IT teams for successful implementation of marketing focused projects. The right person for this role will be able to oversee many complicated projects at once, provide effective solutions, lead with strong product and project management skills, and have acute attention to detail.

The role has a specific focus in products that drive conversion and retention metrics owned by marketing. Functional areas include: billing/subscription system enhancements, marketing database development, call center/IVR/agent portal functionality, in-app push messaging, and customer onboarding web and app development.

Duties and Responsibilities:

  • Serves as lead product manager for all marketing initiatives involving IT/engineering/development.

  • Leads key cross functional stakeholders through the business requirement gathering process.

  • Interacts with project stakeholders to elicit and document marketing project requirements by translating business needs into buildable system requirements.

  • Produces professional quality detailed project artifacts including but not limited to business requirement documents, requirement plans, models (e.g. data, event, context and process), traceability matrices, use cases, issue logs and other documents as needed.

  • Ensures that system requirements meet marketing needs and that new functionality can be successfully integrated into marketing campaigns.

  • Partners with project stakeholders to manage requirement change requests throughout the project.

  • Respectfully challenges requirement additions that lead to scope creep.

  • Identifies and communicates risks as well as possible solutions.

  • Assists the marketing campaign strategy in determining if and how new systems or system enhancements may improve process flow and marketing function.

  • Serves as a critical resource and liaison between subject matter experts and technologists throughout the project lifecycle.

  • Works with program management, scrum master, BA/SA, SQA, development team to determine appropriate test plans, deployment plans and supports the product launch.

  • Secures business requirement document approvals from project stakeholders.

  • Performs user acceptance testing & end to end business process testing prior to launch of functionality to market.

  • Prepare and communicate project goals, scope, communication plan, risk management plan, and expectations to all stakeholders.

  • Prepare project timeline containing tasks, durations, resource needs and dependencies.

Supervisory Responsibilities:

  • None.

Minimum Qualifications:

  • Bachelor's degree in marketing or business related field or equivalent, relevant experience. MBA preferred.

  • 5+ years in an operational marketing role with IT interfacing experience, business analyst/project management/product management role with focus on marketing owned efforts.

  • Minimum of 3 years of subscription marketing or equivalent industry experience.

  • Experience with working in a multi-cultural, global, high tempo and dynamic environment.

  • Travel to Dallas/NY office at least once a month.

Requirements and General Skills:

  • Good public speaking and presentation skills.

  • Ability to work independently and in a team environment.

  • Willingness to take initiative and to follow through on projects.

  • Ability to pay attention to details and be organized.

  • Support of deliveries to a mission-critical production environment.

  • Management of multiple concurrent projects.

  • Management of complex projects.

  • Excellent verbal and written skills.

  • Experience in communicating status, risks and issues to project team and senior management.

  • Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

  • Must have legal right to work in the U.S.

Technical Skills:

  • Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).

  • Familiarity with Agile, SDLC and various project management methodologies.

  • PMP, Six Sigma certified or Agile trained a plus.

  • Proficiency in MS Office including Word, Excel and PowerPoint.

As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Company EEO Statement

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.