The College of Arts, Humanities & Social Sciences is the largest and most diverse academic unit of the University of Denver, where students gain the knowledge and skills necessary to succeed at nearly any career in today's global society.

Position Summary

The College's Office of the Dean is seeking a dynamic, multi-talented Senior Manager, Digital Marketing and Communications. In this role, the Senior Manager will develop and manage digital strategies in promotion of the College and its more than two dozen schools, departments, centers and institutes. They will lead content creation, digital marketing and communication initiatives, and drive online engagement with prospective and current students, alumni, donors, faculty and staff. This position will report to the Director of Marketing and Communications and will closely collaborate with the graduate recruitment and enrollment team, other dean's office staff, and University Marketing and Communications.

Essential Functions

Integrated Content Development:

• Work closely with the Director of Marketing and Communications to integrate the CAHSS narrative and messaging into digital communications strategy, content and copy.
• Identify and implement best practices for digital communications policies and practices, including analysis and metrics for digital initiatives.
• Create and manage an editorial calendar in collaboration with Marketing and Communications team members within CAHSS and University Marketing and Communications.

Digital Management:

• Develop and execute a digital communications strategy, aligned with the CAHSS strategic communications plan, encompassing the College's digital assets, including websites, social media, and other digital content.
• Leverage web analytics, SEO, link building and other digital tools in collaboration with graduate recruitment and admissions team to improve prospective student experience with College websites, drive awareness, conversions and optimize performance.
• Serve as primary manager of College and department-level websites. Oversee day-to-day website performance and maintenance, collaborate with and train department content editors, maintain high-quality assurance and user experience, and ensure adherence to brand and content guidelines.
• Serve as primary social media manager for the College and social media lead for department-level networks. In collaboration with the Director, build awareness for and help protect the reputation of the College, its departments and schools.
• Collaborate with internal and external content editors, designers, developers and other University staff to ensure websites meet the needs of DU, CAHSS and departments.

Marketing:

• Develop and execute a digital marketing strategy in coordination with a digital communications strategy to increase awareness and support of the College, its schools, programs, and key initiatives.
• Provide marketing support to CAHSS departments including the dean's office advancement, graduate student recruitment and admissions and academic departments.
• Collaborate with Marketing and Communications teams at the University and with other DU colleges to drive marketing efficiencies and brand consistency across marketing channels.
• Oversee purchasing, maintenance and distribution of CAHSS-branded materials in support of marketing initiatives.

Other

• Supervise and guide one or more student and/or contract employees.
• Other tasks as assigned by the Director of Marketing and Communications or the Dean's Office.

Knowledge, Skills, Abilities

• Demonstrated ability to develop and implement digital marketing and communications strategies, content and tools.
• Consensus builder with the ability to lead and align others, including colleagues with more senior titles and broader responsibilities.
• Excellent sense of judgement.
• Capability to manage multiple initiatives, frequently re-prioritize competing projects and meet deadlines.
• Consistently deliver high-quality, accurate work with measurable results.
• Exceptional written communication skills.
• Ability to take initiative and manage projects from conception to completion.
• Ability to work independently and as part of a team.
• Commitment to furthering DU's diversity, equity and inclusion efforts.

Required Qualifications

• Bachelor's degree in digital marketing, computer science, web and/or graphic design, communication, public relations, or a related field or an equivalent combination of education and/or experience.
• Minimum of three - five (3-5) years of day-to-day experience in digital communications in higher education, with a highly matrixed business, non-profit or NGO, and at least one (1) year of experience managing other digital, marketing or communications professionals.
• Demonstrated experience with underlying technologies and/or languages for implementing web and digital communications including HTML, CSS, JavaScript, PHP or MySQL.