**Primary Talent Partners has a 6-month contract opening for a Marketing Operations Coordinator with our global airline client in Atlanta, GA.

Note: No C2C or sponsorship will be provided

Pay: $35 - $38.50 per hour based on experience**

JOB DESCRIPTION: Corporate Sales Development is seeking a highly motivated, analytical, and self-starting Marketing Operations and Coordinator to join the SME team to plan, execute, and monitor marketing campaign results. Other responsibilities include coordination of marketing technology, performance, reporting, and data analytics for our clients small business loyalty program database - SkyMiles for Business, and our primary digital marketing channels (email and website). This role will report to the Marketing Manager - SME Strategy and will be based in Atlanta.

This position will be responsible for planning and execution of marketing campaigns aimed at driving acquisition and engagement goals of our client's multi-billion dollar Small to Medium-sized Enterprise (SME) program. This role will also support other marketing needs including technical deployment of marketing communications, creation of marketing materials/copywriting, campaign performance analysis, and support of the sales team.

The position demands a high degree of initiative and drive, and requires the ability to coordinate several priorities simultaneously, including:

Marketing Operations

• Manage the SkyMiles for Business digital marketing automation and analytics platform in Marketing Cloud.
• Deploy emails to SkyMiles for Business members meeting marketing calendar timelines.
• Ability to deploy single and multi-journey communications on Marketing Cloud.
• Manage audience segmentation using various data inputs.
• Create platform automation to meet the multiple email marketing audience segmentation needs.
• Provide performance measurement and reporting, analysis, and recommendations of email campaigns and program websites.

Marketing

• Communicate cross-functionally with program stakeholders on upcoming marketing campaign messaging to ensure alignment.
• Support content generation to meet program goals.
• Responsible for program collateral for events/showcases.
• Create promotion codes and related marketing materials for the sales team.
• Assist the broader SME team in any capacity needed.

WHAT YOU NEED TO SUCCEED (MINIMUM QUALIFICATIONS):

• High proficiency in the Salesforce Marketing Cloud platform.
• Experience in creating queries in SQL.
• Successful track record in planning and deployment of digital marketing campaigns.
• Ability to report on the performance of marketing campaigns.
• Must be a strategic thinker and creative problem solver with superior quantitative, analytical, and decision-making skills.
• Copywriting experience.
• Ability to work effectively with cross-functional teams.
• Self-starting attitude and intellectual curiosity.
• Highly proficient PC skills including advanced knowledge of Microsoft Excel, Word, and PowerPoint are required.
• Should have very strong written and oral communication skills and be a solid team player.
• Embraces diverse people, thinking, and styles.
• Consistently makes safety and security, of self and others, the priority.
• Must be performing satisfactorily in the present position.

WHAT WILL GIVE YOU A COMPETITIVE EDGE (PREFERRED QUALIFICATIONS):

• Expert in utilizing Salesforce Marketing Cloud.
• Familiarity and/or experience with some or all of the following: SQL.
• Quantitative skills to analyze marketing data, interpret results, provide recommendations, and communicate clearly and concisely.

*Primary Talent Partners is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.

If you are a person with a disability needing assistance with the application or at any point in the hiring process, please contact us at info@primarytalentpartners.com*

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